Elegant, delicate, soft, refined, ARMANI - Eau pour homme is back with a new design, pure and geometric. It was launched after the glorious comeback of the Franch fashion in 1983 with Paris and the comeback of Chanel the same year. The original masculine perfume had little to do with the now "grotesque" and brutal masculine perfumes of the 80's, the "metallic" fougères. It was refined and "unstructured" like the woolen tailleurs Giorgio was designing, the equivalent of Coco's jersey seventy years earlier for women. However, "unstructured" is not the technical word to describe the perfume composition, an interpretation of Chanel pour Monsieur through the lenses of one Signoricci. I received the Armani formula (not the GC) several years ago. It is perfectly balanced showing the same aesthetics of order and classic beauty which characterizes the work of Giorgio Armani. If you smell Armany today you will recognize how many masculine perfumes were based on its idea, all conceived by the same fragrance house, adding each time a new layer to the original and elegant theme.
The last decade saw a revival of "Schiaparellism", an exuberance in perfumes and fashions pushing the limits of creation and aesthetic excitement. Now, it is the comeback of a classic. Based on classic principles where nothing stands out inside the modern citrus-chypre-woody-spicy composition, the perfume has a magnetic and confident appeal where the spice bouquet plays a major role - the same good old tricks. Like the gorgeous Men's CLUB from Helena Rubinstein, 20 years earlier, Armani pour homme is a certain retour to natural elegance - nothing exotic and sensual. It is the opposite of Le Beau Male, whose visual principles of masculine eroticism were invented not by Gaultier parfums, but by Armani rich visual imagery in the late 80's, black and white.However, the revolution came only with Acqua di Gio and the transparent wave.
The new design for Armani is octogonal, pure art deco - inside Eau de Nuit you can "see" the bottle of Nombre Noir, at its turn a design based on a classic bottle of a perfume worn by all elegant young men almost a century ago. This style is back with a twist as you can see it with Justin Timberlake's latest introduction.
The new design for Armani is octogonal, pure art deco - inside Eau de Nuit you can "see" the bottle of Nombre Noir, at its turn a design based on a classic bottle of a perfume worn by all elegant young men almost a century ago. This style is back with a twist as you can see it with Justin Timberlake's latest introduction.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
