Creating a new and original perfume is like creating a new plant, a new life. What is the flower without its perfume, the plant without its odor hidden in a primordial leaf? It doesn't exist. It is virtual. In the future society, ruled by computers and virtual rules, the Perfumer will play the crucial role. LIFE infusion.
This role became more obvious in the past decade. The analysis of Fragrances of the World compiled with the evolution of the perfume market shows how important and vital is the scent in the "Cosmopolis". An amazing variety of scents of all types slowly transform every house in a small Eden. How many "scents" did you have in your house 20 years ago? Creation and production will be even more efficient in the years to come allowing the quest for uniqueness, scents which are adapted like plants to local tastes in a more precise way than a specific market allows today.
I witnessed the installation of the up-to-date perfume robot in Paris inside a famous perfume house. Creation becomes an industrial process once it is better organized because experienced perfumers compose like writers put words on a piece of paper. Like a flower generating the perfume - it comes naturally without any effort on the evolution scale.
This role became more obvious in the past decade. The analysis of Fragrances of the World compiled with the evolution of the perfume market shows how important and vital is the scent in the "Cosmopolis". An amazing variety of scents of all types slowly transform every house in a small Eden. How many "scents" did you have in your house 20 years ago? Creation and production will be even more efficient in the years to come allowing the quest for uniqueness, scents which are adapted like plants to local tastes in a more precise way than a specific market allows today.
I witnessed the installation of the up-to-date perfume robot in Paris inside a famous perfume house. Creation becomes an industrial process once it is better organized because experienced perfumers compose like writers put words on a piece of paper. Like a flower generating the perfume - it comes naturally without any effort on the evolution scale.
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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
