About

I am an architect who became a perfumer and between these two fascinating universes I've found the passion for history and writing and above all the passion for Beauty. I believe that Fragrance is the 8th ART and my blog is a daily exploration of beauty and the understanding of its mysteries. I share stories or historic elements from forgotten places, things that have never been said before and I try to cast a new light on fragrances using the experience I acquired in the past 15 years. My blog has started many years ago after I wrote my first 2 books - they were called "1000 de parfumuri" in Romanian. This is translated by 1000 Fragrances, the reason behind the name. First, it was a natural extension of my book in a new medium then, it became something very different as things started to get a shape and I was able to put a name on what I was doing. The motto I use, "Fragrance is the 8th ART", was born several years ago when I started my phD thesis on "the artistry of fragrances". This expression that I invented and I was the first to say has also something very personal to me. In Latin it would be translated as "Odoramentum Octavus Ars Est" and I use the word "odoramentum" as it is related both to odor and ornament, and by extension fragrance and architecture, the 2 schools I graduated. Fragrance was not an art form in the classic Antiquity but it can be recognized 2000 years after. Since then and with my daily exploration of scents in the lab, new things appeared or became clearer to me.  
I studied architecture, pharmacy and later I graduated at ISIPCA Versailles but the study of Fragrance as an 8th ART never ends.

Between 2005 and 2008 this virtual space was devoted to my daily articles treating the art and history of perfumes, more than 5000 articles on various subjects and in several languages. My books and my blogs were quoted in several professional journals or recent books. Before my arrival in Paris, the art of perfumes was a notion from the past, back to early 50's and 60's, the era of Edmond Roudnitska. Perfumers were not known to the public, were not exposed (with the notable exception of F.Malle perfume house), they were not even recognized as artists in Paris until 2012. I provided the missing ingredients which lead to the global appreciation of the Art made in France - fundamental texts - and later I was part of the jury which gives the OSCAR of perfumes in Paris. 
 
I am member of Société Française des Parfumeurs and member of Romanian Society of Cosmetic Chemists.

Texts written by me, interviews with me or articles about me were published in the entire Romanian fashion press (incl. Harper's Bazaar, GQ, Elle, Tabu, The One, Avantaje, FashionandBeauty, Dialog Textil, etc), in almost all national newspapers (incl. Jurnalul National, Evenimentul Zilei, Cotidianul, Romania Libera, Catavencu, etc), in professional business press (incl. Ziarul Financiar, Capital, Business Magazin, Money Express, Wallstreet Magazine etc), in the international press (New York Times, Liberation, Style.com, l'Officiel Paris, NZZFolio, Vogue, Harper's Bazaar, etc) and in many fragrance and beauty webzines.


In the past 8 years I published more than 5000 de articles about fashion/beauty/fragrance.

This blog is the expression of my work where I share my thoughts on perfumes and the passion for Fragrance as the 8th ART. 

Because of my new position, the texts once published on this blog are no more accessible.

There are several books written in the last decade that I recommend you as an introduction. Each of them represent something for me and each represent something for the new Renaissance of Perfume. First, there is Chandler Burr, who organized in 2012 the first American exhibition devoted to the 8th ART at MOD - New York. He published The Emperor of Scent and  The Perfect Scent. The second book made Jean Claude Ellena famous, previously an anonymous perfumer from an industrial lab. The book ensured the success of Hermès.
Perfumes: The A-Z Guide by Luca Turin and Tania Sanchez will guide you with the new genre which emerged in the last decade - perfume criticism. For the scientific background of the perfume, I recommend you the opus Scent and Chemistry the edition updated by the well known scientist Philip Kraft - he invented all the musks which adorn your skin in all products you use. 
There are also two literary novels which present the wonderful universe of perfume and its endless romances. The Perfume Lover which describes the birth of an artisan parfumeur and The Book of Lost Fragrances.

Among the modern perfume houses I presented on this blog, I wish to underline several which had a significant olfactory contribution to the new Renaissance of the perfume - Divine, Arquiste, Kilian, L'Artisan Parfumeur,  Editions de Parfums Frédéric Malle, Patricia de Nicolaï, Olfactive Studio, Francis Kurkdjian plus a more personal choice Le Huitième ART, inspired by me. This new decade was undoubtedly dominated by the work of several great names like Alberto Morillas, who signed an impressive number of ultra original creations, Daniela Andrier and her work for Prada, Yann Vasnier and Rodrigo Flores Roux for Arquiste and Tom FORD, Calice Becker for Kilian. It is, obviously, a very short list, but the very good start for the appreciation of the art of perfumes and its new Renaissance.

OCTAVIAN SEVER

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Fragrance is the 8th Art - Octavian Coifan - Le Parfum est le 8ème Art
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